- 10 May 2012
- Ford, GM
- 3 Comments
Amazing, awesome, interesting, fantastic.
Those are all words to describe this interview published yesterday on Just-Auto.com with Dr Nady Boules, director of GM’s Electrical and Control Integration Research Lab.
It’s amazing to see the huge difference between GM and Ford on this. GM seems excited to play a lead role while Ford wants to wait (read my infamous 2am rant on this for more).
GM just gets it. They see the disruptive nature of the technology and want to take the lead. God BLESS you, GM! First the Volt, now this, and they are also cranking through enormous profits to boot. I love it, I love it. Enough rambling – here’s some key quotes:
V2V – why it is necessary:
“When vehicle to vehicle [V2V] communication is universal, autonomous driving becomes more affordable because you need fewer sensors.” V2V allows vehicles to inform each other of their position and trajectory, so it would not need to be sensed.
V2V via DSRC at 5.9GHz is now standardized and a number of automotive OEMs have proved inter-operability, to the extent that Boules claims there is no issue with its adoption as a global standard.
Privacy:
Despite cars broadcasting their positions and speeds, privacy issues don’t bother Boules. He points out that the DSRC data is anonymised. Besides. “We consider privacy as one of the most import areas we have to protect. People trust GM with their data. We have has OnStar since 1996 and we have kept the data safe.” He says no speeding ticket has ever used OnStar data.
Some manufacturers have expressed reservations about autonomous driving because it would take away their marketing advantage of producers of cars drivers actually want to drive. Says Boules, “We recognise some drivers say ‘You’ll take away the steering wheel over my dead body.’ I personally believe there will be a time when people will feel insecure actually driving on the road and will go to special ‘driving ranges’ to practice driving themselves for fun. But if you have your family with you, you’ll say ‘I’ll let the car take care of this.’”
The New Super Cruise Technology:
Despite the fact that many of these individual elements are on the market now, the effect of combining them is striking, Boules says, “It’s a very discernible step-change when you go semi-autonomous, hands-free and foot-free at the same time. The management, when they try it, always come away wowed. Letting go of the steering wheel really is a big deal.





